“When you take your time and immerse yourself, you feel more” – that’s the message as Tourism Ireland launches its new campaign, Ireland Unrushed — which encourages travellers to take their time, explore more deeply, and make more meaningful connections with people and place, while reducing their environmental footprint.
The new campaign showcases enjoyable journeys, highlighting experiences in nature, and in local communities. And what better way to do it than walking.
Alice Mansergh, chief executive of Tourism Ireland, said: “We are excited to launch ‘Ireland Unrushed’ to inspire visitors to choose Ireland this year for their travel. Research shows that vacationers have a clear desire to explore – whether that’s getting out and about in nature, delving into culture or meeting local people. 50% of potential vacationers say they would spend more on sustainable accommodation and experiences, so there is a positive interest also in enjoying destinations responsibly.”
The initiative includes a series of videos highlighting Irish landscapes and ‘slow tourism’ activities.
This month also sees Tourism Ireland join Tourism Cares – the initiative that seeks to promote meaningful, sustainable, and responsible travel.
By weaving environmental care, cultural preservation, and community well-being into a vacation, the aim is to ensure tourism growth benefits both people and place. In close partnership with Fáilte Ireland, Tourism Northern Ireland, and industry stakeholders – Tourism Ireland is embracing the Tourism Cares ethos and inviting travelers to experience not only the island’s natural beauty and rich heritage, but also its warm Irish welcome – rooted in generosity, friendliness, and community spirit.
A key part of the Tourism Cares proposition is a Meaningful Travel Map – a B2B tool that helps the travel trade and sustainably-minded travellers easily source organizations making positive social and environmental impacts in Ireland.
