After almost 30 years of widening access to Scotland’s outdoors, Paths for All has transformed into Walking Scotland, which the organization says better reflects its mission and growing impact across the country.
Walking Scotland said its new name reinforces its position as the country’s national authority on walking and wheeling, building on decades of proven impact while setting ambitious goals for the future.
The launch follows support for a clearer, bolder brand that better communicates our purpose and makes it easier for people to get involved – whether through walking, wheeling, supporting or donating.
“This isn’t just a name change, it’s a renewed commitment to putting walking and wheeling at the heart of everyday life in Scotland. For almost 30 years, we’ve made a real difference in communities across the country. But we’re not done yet. Walking changes lives – it improves health, connects people and helps address some of Scotland’s biggest challenges.
“Walking Scotland reflects a fresh and inclusive identity that truly captures the scale of our ambition for the next 30 years. We want everyone in Scotland to be able to walk and wheel, everywhere, every day. The feedback from our stakeholders, communities and partners has been incredibly positive – this brand resonates and will help us reach more people and grow our impact,” said Kevin Lafferty, chief executive.
The organisation said that while it has been around for almost three decades, consulting with the public led to the realization that there was a lack of awareness and a need for a name that puts walking front and centre.
The new logo, inspired by Scotland, shows Walking Scotland’s national reach and the connections that have been made. The support for projects from the Hebrides to the Borders helps with new path delivery, holding walking challenges, and training people to run Health Walks safely.
The shift also reflects the growing recognition of walking as a low-cost, high-impact solution to a range of challenges, from health inequalities to the climate-nature emergency.
According to Walking Scotland’s most recent national attitudes survey, more than 77% of Scots agree that walking helps to clear their minds and improve their mood.
Walking Scotland also has a new website, which includes stories of how walking changes lives, tips, advice and inspiration.
