Footwear brand Merrell and Jeep brand have joined forces for a second time to create a collection around Merrell’s newest hiking innovation and the electrified Jeep Wrangler 4xe.
The latest collection sees the convergence of Merrell’s Moab Speed 2 and the Jeep brand’s 4xe technologies.
Following the 2023 partnership around the Moab 3 hiking boot, the 2024 collaboration specifically focuses on new technologies embodying the future of hiking and off-road exploration.
These boots are made to appeal to the wayfinders, go-getters, and early adopters. The Jeep brand’s electric vehicle initiatives share common ground with Merrell’s eco-aspirations – mirrored onto the footwear materials.
The Merrell x Jeep Moab Speed 2 unisex shoes will be available for purchase in four colours in the US ($180) and Canada ($190). The footwear was specifically designed to emulate their Jeep counterparts.
Additional features include: Jeep brand automotive-inspired metallic upper; underlay radiator grill-like mesh; seatbelt-inspired webbing; and electric blue trim utilized on the Jeep 4xe models.
“We are thrilled to collaborate with the Jeep brand again, whose sense of adventure is as daring as our own,” said Merrell chief marketing officer Pallav Tamaskar.
“Our design team has incorporated thoughtful, intentional features into our modern, lightweight Moab Speed 2 hiking boot.”
With the latest innovations from athletic hikers across the globe, this product features comfort, traction, and breathability, specifically with a FloatPro Foam midsole for lightweight comfort, Vibram lugs designed to increase traction, and recyclable breathable mesh lining, laces, and webbing.
“Following a successful run with the first boot, we know our consumers are engaged and look forward to reaching a new audience through this second collaboration with Merrell,” said Kim Adams House, director of licensing and merchandise for Stellantis.
“We’re proud to see the bold colors of the Jeep brand and our 4xe technology brought to life in a new future for adventure.”
The collection will be available at retailers including Zappos in the U.S. and Sports Experts in Canada.
