The Taiwan Tourism Administration (TTA) attended the 2025 Vancouver Outdoor Adventure & Travel Show on March 1 and 2.
The event highlighted Taiwan’s hiking trails, cycling routes, and immersive cultural activities.
Sylvia Lee, director of the Taiwan Tourism Administration San Francisco Office, said: “Taiwan’s diverse landscapes and vibrant ecological environment make it a paradise for outdoor enthusiasts.”
At the event, staff from China Airlines, EVA Air, Lion Travel, Super Value Tours, and One Dream Travel, educated visitors, while interactive displays, and Year of the Snake-themed lanterns from the Taiwan Lantern Festival pulled in crowds. The booth also provided a sneak peek at the 2026 Taiwan Lantern Festival in Chiayi County, inviting travellers to witness one of Taiwan’s most dazzling annual celebrations.
The event underscored Taiwan’s growing popularity among North American travellers. In 2024, visitor numbers from North America surged to 763,000—a 23% increase from 2023, surpassing pre-pandemic levels.
Throughout the show, travel partners unveiled exclusive adventure packages tailored for Canadian travellers. Super Value Tours spotlighted Taiwan’s west coast with cycling and slow travel tea plantation experiences, including serene journeys to Alishan and Sun Moon Lake. Lion Travel introduced new railway adventures, featuring the “Haifeng (Ocean Breeze)” and “Shanlan (Mountain Mist)” trains. Meanwhile, One Dream Travel promoted a nine-day Cycling Route No. 1 tour, offering an unparalleled opportunity to traverse Taiwan’s stunning landscapes by bike.
The Taiwan Tourism Administration promoted exclusive incentives to inspire travellers to visit Taiwan. Eligible Canadian passport holders can participate in the Taiwan the Lucky Land promotion, with a chance to win C$220 in spending money. Additionally, travellers can enjoy a buy-one-get-one-free deal on high-speed rail tickets south of Taichung. Other offers include the Taiwan Pass, bundling high-speed rail, metro, and Taiwan Tourist Shuttle services, as well as complimentary half-day transit tours.
