Digital navigation technology provider onX is partnering with Toyota to launch the Trail Revival Project—a US initiative to protect and preserve access to the trails that fuel outdoor adventure.
This spring and summer, the Trail Revival Project will rally outdoor communities to restore and maintain trail systems at five events in California, Colorado, Montana, North Carolina, and Pennsylvania.
Together, onX and Toyota hope to address one of the biggest threats to outdoor recreation: loss of access due to trail deterioration, overuse, downed trees and debris, and under-resourced land management organizations.
“At a time when access to public lands is feeling increasingly uncertain, we’re inviting the outdoor community to help protect the places they love,” said onX brand director Frances Kershaw.
“This initiative is about more than just trail maintenance—it’s about coming together to safeguard our shared landscapes for the future.”
Hosted in collaboration with local organizations, off-road clubs, and land management agencies, each Trail Revival Project is an opportunity for volunteers to make an impact. From clearing fallen trees to rebuilding trails, the community-powered help ensure that trails remain open, accessible, and safe for the upcoming season. Toyota Trucks will help drive these efforts–bringing in gear, equipment, and volunteers, and hauling out debris and trash.
Five Trail Revival Project events are planned across the country, with more details to be announced in the coming weeks. They are: May 3, Mendocino National Forest, California; May 31, Famous Reading Outdoors OHV Park, Pennsylvania; Date TBD – Colorado; Date TBD – Montana; and Date TBD – North Carolina.
“Whether you’re out hiking, biking or overlanding, access is critical,” said Mike Tripp, group vice president of Toyota Marketing.
“As brands who engage with outdoor enthusiasts, we have a unique opportunity to rally our communities to protect the places we all love.”
In addition to these five planned events, onX and Toyota are also calling on offroad clubs to apply to host their own Trail Revival Project. Selected groups will receive $5,000 in funding and equipment donations; chainsaws and trail tools, and support, resources, and mentorship from Toyota and onX’s Access and Stewardship Program.
