CLIF BAR has launched its Caffeinated Collection line of energy bars.
The new Caffeinated Collection features two flavours: Vanilla Almond and Caramel Chocolate Chip.
“At CLIF BAR, we know that the simple step of getting started is often what takes the most energy. Sometimes, you need that extra boost to get moving on the journey to raise your bar,” said Nicolas Henault, senior marketing director, CLIF BAR at Mondelēz.
“Our Caffeinated Collection not only delivers a kick of caffeine to help you tackle your next workout but it also helps provide the sustained energy that CLIF BAR is known for, in two appealing new flavours that make getting started a truly enjoyable experience.”
CLIF BAR Caffeinated Collection energy bars are formulated with organic, non-GMO rolled oats and 10g of plant-based protein per bar. Each bar also includes approximately 65mg of non-GMO, organic caffeine — the equivalent of one espresso shot.
CLIF BAR Caffeinated Collection energy bars are available at retailers nationwide, with a suggested retail price of $1.99 per bar or $7.49 per 5-pack of bars.