Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world.
Since April 14, downloads of the Yiwugo app have surged by 200% in Google Play, driven by international tariff policy adjustments. The app has climbed into the top 30—and even top 10—download rankings across shopping app lists in countries such as the US, France, and Malaysia. Many merchants on the platform have reported a notable increase in direct inquiries from international buyers.
According to the Yiwu Index, the outdoor and leisure product sales in Yiwu market exceeded 2bn yuan in 2024, maintaining an annual growth rate of approximately 9%, underscoring significant market potential. As an emerging sector, outdoor sports equipment has demonstrated robust performance in both domestic and international markets.
Data analysis conducted by Yiwugo also reveals that transaction volumes for hiking poles doubled year-on-year between January 1 and April 1, 2025. Growing enthusiasm for mountaineering, hiking, and skiing has fueled domestic demand, while markets in Europe, the US, Russia, and Malaysia have also driven a spike in orders.
Zhu Jinming, owner of Haoyang Outdoor Articles Firm, which specialises in mid-to-high-end hiking poles, noted a steady rise in orders from clients in Russia and Brazil since 2021. One long-term Russian client, purchasing from Haoyang since 2007, now places annual orders exceeding 1m yuan.
Haoyang also performs well in the domestic market, with an average of around 500 cases per scenic spot during peak tourist seasons like “May Day” at destinations such as Mt Huangshan and Mt Sanqingshan.
