SALOMON has announced the grand opening of the SALOMON Anfu Concept Store in Shanghai. This new location integrates SALOMON’s French heritage and retail space with the local community, marking an upgrade of its retail experience in China.
Located in a historic, French-style building on Anfu Road, the new store draws inspiration from the SALOMON Sportstyle store in Paris and integrates French style with Shanghai’s urban culture.
David Kibler, Deputy Consul General of France in Shanghai, said, “SALOMON has showcased French craftmanship excellence combined with constant innovation. SALOMON continues to forge links between our territories, our cultures and our talents.”
“The localisation of the store represents SALOMON’s brand vision, which is made possible by our partners and the warm embrace of local communities,” Guillaume Meyzenq, SALOMON president and CEO said.
John Yin, SALOMON Vice President Greater China and initiator of the “Road to the Future” Project, said: “SALOMON hopes that ‘Road to the Future’ will inspire more original designs and help Chinese design talent enter international markets.”
