Swedish outdoor brand Haglöfs has taken a step in its global expansion by signing a new distribution agreement with SAT, the leading sports and branded apparel distributor in Poland.
This partnership aims to make Haglöfs’ outdoor gear more accessible to Poland’s growing community of outdoor enthusiasts.
“For over 30 years, our company has been founded on a passion for an active lifestyle and spending time outdoors,” said Mikolaj Zygmanski, COO and board member of SAT, Haglöfs’ new Polish distributor.
“We believe that being in motion and connecting with nature define the quality of modern life. I am especially honored to welcome the Haglöfs brand to our family, a brand that celebrates the importance of quality in both life and its products.”
“Haglöfs’ versatile products, infused with the spirit of Scandinavian design and unparalleled functionality, resonate deeply with the vibrant and adventurous consumers in Poland,” said Daniel Cohn, Haglöfs’ head of distribution sales and sales operations.
“As trekking and hiking become increasingly cherished activities, our partnership with SAT opens doors to a market that truly treasures quality craftsmanship and is top of mind with a commercial mindset. We are incredibly excited to deepen our connection and embark on thrilling new journeys together.”
The partnership will officially launch with the Spring/Summer 2026 collection.
Haglöfs has been owned by LionRock Capital since December 2023.
