Global footwear brand Birkenstock is continuing its expansion with the opening of its fourth store in London, in the Chelsea district.
Located at Blacklands Terrace on King’s Road, the new 85-square-metre store is the company’s sixth retail location in the UK. With the addition, the company now operates 37 stores in Europe, in eight countries. Further openings are planned in what the company calls ‘other key cities.’
Birkenstock said the store’s design pays homage to the cultural heritage of King’s Road, blending historical and modern influences with the company’s 250-year-old shoemaking tradition.
A visual highlight of the store is the neon sign “Walking as Nature Intended.” An interchangeable graphic gallery behind the cash desk adds a seasonal element to the space.
The store showcases a selection of the brand’s styles, including the ARIZONA, BOSTON, and MADRID, alongside closed-toe designs such as the UTTI SUEDE, PASADENA, and HIGHWOOD LOW LACE. Seasonal highlights and the newly launched BIRKENSTOCK Care Essentials foot care line further expand the products.
