South Korean company JMsys has developed a blockchain-based mountain trail voice guidance platform.
It has been recognized by the Ministry of Science and ICT and has been selected as a blockchain expansion business in the private sector in 2024.
“As a street person, when I became the leader of an outdoor club, a problem arose. I kept leading the team down the wrong path and causing trouble to my team members,” said Ji-Man Choi, CEO of JMsys.
The app WegoRoad provides voice guidance even on mountain trails.
Choi said: “I started hiking to treat a lumbar disc, and within six months, I saw results that were close to a complete cure. After that, I began to enjoy hiking and mountain biking in earnest and climbed the mountain two to three times a week.
“Then, I became a club team leader, but the problem was that I had to be disciplined. I always went down the wrong path and made my team members suffer. The existing apps were not accurate, and it was very inconvenient to have to take out my smartphone to look at each intersection.”
He cited the voice metadata input function and blockchain technology as the differentiators of WegoRoad.
Choi said: “Voice metadata such as crossroads or dangerous substances can be entered into the GPX course. In addition, blockchain technology is introduced to provide reliable course information.
“We have improved safety with a real-time evaluation system where users directly evaluate courses. We also secured ownership of each course using blockchain technology. Users earn points when they share courses they have created and edited, and these points can be used to link shopping malls. You can purchase event products here.”
Choi added that the philosophy is: “I become the owner of the location data I create. This is an approach that distances itself from existing platforms that profit from users’ data. We aim to provide a user-centered service where ownership and resulting profits go to the user, not the platform.”
Choi said, “We will provide new functions such as voice guidance input editing for crossroads and dangerous substances, location sharing to check the location of companions, and emergency rescue contact network.”
