On the podcast this week, we are talking about the increased incidences of people tackling longer walks.
Whether it’s the Camino in Spain, or the Appalachian Trail in the US, people seem to be looking for bigger and bigger challenges. But why? And what are the challenges and dangers associated with this?
Our guest is Vladimir Novkov, a Bulgaria-based psychologist and founder of Sportpersonalities.com, a consultancy that blends psychology, data science, and sport to help individuals and organisations unlock their full potential.
With more than 15 years of experience in applied psychology, he specialises in understanding the mental frameworks that drive elite performance — not just in athletes, but in anyone striving to push their limits.
His work focuses on the intersection of personality, motivation, and behaviour. Novkov uses psychometric tools and behavioural data to uncover what sustains long-term engagement and achievement.
His approach is grounded in the belief that who you are — your personality traits, cognitive patterns, and emotional habits — plays a far greater role in success than fleeting bursts of motivation.
SportPersonalities.com works with clients ranging from Olympic athletes to corporate leaders, helping them translate psychological insights into practical strategies. Whether it’s preparing for a marathon, launching a startup, or navigating a career pivot, his methods are designed to build sustainable performance from the inside out.
To get in touch with the podcast with comments, guest ideas, or for advertising/sponsorship opportunities, email us at jim@walkingpost.com
