Cleverhood, a rainwear brand established in 2010, has introduced Stormy, a limited-edition rainwear series.
The pattern is based on NOAA Doppler radar data of visually intensified weather patterns linked to climate change.
“The print is an ode to meteorology and the unfortunate looming forecast ahead. Despite the dark story the print is bright,” said Cleverhood’s founder Susan Mocarski.
Like storms, the Stormy print is designed so that no two garments are the same.
Cleverhood designs outerwear that looks and feels different. Their original garment is the RainCape, Mocarski’s solution for better coverage and breathability while walking and cycling in the rain. The eye-catching Stormy Print enhances pedestrian and cyclist visibility in traffic-heavy environments. Mocarski feels strongly that “people walk and cycle in our cities, towns and neighbourhoods, it gives them a breathing heart. We strengthen our communities with the simple act of getting out and walking around.”
All of Cleverhood’s raingear is waterproof, breathable and uses PFAS-free C0 durable water repellent. They have functional features: high-lumen reflectivity, YKK waterproof zippers, adjustable hood and sleeves. Innovative cycling thumb-loops create an airy tent over legs and a new back cinch to secure the garment in wind. The front pocket doubles as a compact self-stowing pouch.
Cleverhood is sold online at Cleverhood.com and in select stores in the US, Canada, Denmark, Japan and Australia.
